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Designing a Voice Agent Brand that Scales Across Industries
Designing a Voice Agent Brand that Scales Across Industries
Context
Context
Kipps.AI is an AI automation platform that helps businesses deploy voice, chat, and messaging agents across customer touchpoints. It enables seamless, always-on communication across sales, marketing, and support.
By automating repetitive interactions like lead qualification and customer queries, the platform allows teams to focus on higher-impact work while maintaining scalability and efficiency.
Kipps.AI is an AI automation platform that helps businesses deploy voice, chat, and messaging agents across customer touchpoints. It enables seamless, always-on communication across sales, marketing, and support.
By automating repetitive interactions like lead qualification and customer queries, the platform allows teams to focus on higher-impact work while maintaining scalability and efficiency.
Role
Industry
Tools
Duration
Project type
Company
Branding, Strategy and Brand Collaterals
Brand Designer, Strategist and Graphic Designer
AI and innovation
Kipps.AI
Adobe Illustrator, Adobe Indesign and Canva
4 Weeks
Project type
Role
Industry
Company
Tools
Duration
Branding, Strategy and Brand Collaterals
Brand Designer, Strategist and Graphic Designer
AI and innovation
Kipps.AI
Adobe Illustrator, Adobe Indesign and Canva
4 Weeks
Understanding the Problem
Understanding the Problem
Kipps.AI had an ambiguous identity, with an early-stage logo that lacked scalability and consistency across mediums.
Kipps.AI had an ambiguous identity, with an early-stage logo that lacked scalability and consistency across mediums.
Goals
Goals
The goal was to build a cohesive brand identity that translates the founders’ vision into a clear, scalable system that:
Maintains a strong, adaptable identity across the diverse industries the technology expands into.
Balances trust and credibility with the experimental, evolving nature of the startup.
Works seamlessly across mediums and platforms, including deep integration into the core product experience.
The goal was to build a cohesive brand identity that translates the founders’ vision into a clear, scalable system that:
Maintains a strong, adaptable identity across the diverse industries the technology expands into.
Balances trust and credibility with the experimental, evolving nature of the startup.
Works seamlessly across mediums and platforms, including deep integration into the core product experience.
Process
Process
I followed a step-by-step process of discovery, iterations and finally designing the logo and the identity.
Stakeholders' Interviews, discussions as well as brainstorming with the team helped me capture the essence of Kipps.AI
I followed a step-by-step process of discovery, iterations and finally designing the logo and the identity.
Stakeholders' Interviews, discussions as well as brainstorming with the team helped me capture the essence of Kipps.AI
Designing the logo
Designing the logo
We wanted to bring life and playfulness to the identity while ensuring that the name of Kipps always stays and registers.
Hence the logo came to be. This logo is a well crafted letter mark with a combination of k and a dot from AI(ai). The playful form symbolises the experimental philosophy of the company.
We wanted to bring life and playfulness to the identity while ensuring that the name of Kipps always stays and registers.
Hence the logo came to be. This logo is a well crafted letter mark with a combination of k and a dot from AI(ai). The playful form symbolises the experimental philosophy of the company.
Building the Brand
Building the Brand
The brand collaterals spanned from print to digital media, from external usage as well as internal materials.
I designed the assets to follow the trail of the brand and become a part of the wider system.
The brand collaterals spanned from print to digital media, from external usage as well as internal materials.
I designed the assets to follow the trail of the brand and become a part of the wider system.
Impact and Takeaway
Impact and Takeaway
As a result of rigorous explorations and building the brand from scratch, we landed to a brand loved by the stakeholders and appreciated by the viewers. After the branding revamp, Kipps.AI went ahead;
Conducting many seminars with the new the identity and collaterals using the designs across presentation decks and business cards.
Expanding into the real estate industry where the perception of the brand created a lasting impact among the new clients.
Saw adoption across platforms and socials taken forward by the internal team to expand and build on.
My key takeaways through the project were the constant collaborations and discussions that actually helped the design take its shape. Along with it, I closely worked with the founders and gained credibility for handing the project end to end without spills.
As a result of rigorous explorations and building the brand from scratch, we landed to a brand loved by the stakeholders and appreciated by the viewers. After the branding revamp, Kipps.AI went ahead;
Conducting many seminars with the new the identity and collaterals using the designs across presentation decks and business cards.
Expanding into the real estate industry where the perception of the brand created a lasting impact among the new clients.
Saw adoption across platforms and socials taken forward by the internal team to expand and build on.
My key takeaways through the project were the constant collaborations and discussions that actually helped the design take its shape. Along with it, I closely worked with the founders and gained credibility for handing the project end to end without spills.
Some More Case Studies
Some More Case Studies
Google Home - Feature Add on: Solving for Energy Usage Consciousness and Optimization
Insyd - Rebranding Insyd, Building a Design System and Scaling it through AI.
Let’s build experiences together.
For the love of design
2019 - Present
Let’s build experiences together.
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